Woolherd has always been about harnessing the natural power of wool, but now, we’re taking things to the next level. With a fresh focus on research and innovation, we’re exploring how this overlooked material—especially wool that doesn’t make the cut for textiles—can be part of real solutions for urban sustainability.

Our latest project is all about tackling two major challenges: water conservation and carbon sequestration. If our research confirms what we believe, wool combined with carefully selected natural ingredients could reduce water consumption by 25–50% while acting as a powerful carbon sink. Imagine greener cities, healthier landscapes, and smarter ways to manage water—all with the help of wool.

And the best part? This isn’t just good for the environment—it’s good for sheep farmers too. Most of the wool we’re using in this research is raw, excess wool that would otherwise go to waste. By giving it a new purpose, we’re creating opportunities for those who care for the sheep behind the fiber.

While our website doesn’t yet reflect this exciting shift, big things are happening behind the scenes. Stay tuned as we push the boundaries of what wool can do—beyond textiles, beyond tradition, and into a more sustainable future.